Sales Operation is the lynchpin between Marketing, Sales, Service and Finance and it has to be positioned to drive one thing in the digital economy-predictable and profitable growth.In a global study covering digital transformation across 20 industries, we asked over 600 leaders in service management , what does digital transformation mean to your organization?

52% of respondents said digital transformation means sharing more information about their products or services through better websites and portals. Less than half of the group talked about integrating the entire sales process to enable commerce transactions smoothly or completely reinvent it.

A deeper look at the 8% of sales organizations that report expected or better results from digital transformation have a deeper understanding of the digitalization of sales ops.