Digital Transformation is not just about digital technologies.It encompasses all aspects of an organization-and it should be driven by business,not IT. Ultimately,it means reimagining your products and services portfolio from the customers’ point of view and reinventing the value chain to deliver modern , connected experiences to all stakeholders.

As depicted in the graphic, high quality data is needed to create exceptional customer and stakeholder experience chain.Extreme customer centricity in the functional areas of acquisition and growth, value delivery and operations, and value enablement requires a high degree of executive involvement, according to the profiles we’ve gathered on companies we call Digital Champions.